Reading concept

System · Appearance

Every dealer, a distinct identity

HICONIUM carries your dealership’s logo. One logo file shapes the colors, typography, app icon in three styles, website homepage, and design guide. The same system takes on a distinct identity in Genève, Lugano, and Bern.

AppearanceAutowelt Schweiz loads your own logo: this creates colors, fonts, app symbols, website and a style guide
Settings/AppearanceShare previewApply to all
Colorsfrom the logo and website
Font and buttons#111111
Reason#F5F5F7
Accent from the logo#C8102E
Fonts
AaSF Pro DisplayTitle, bold
AaSF Pro TextText and tables
CHF 1’099’000.–Numbers with fixed widths, in Swiss format
Websiteautowelt.ch, homepage
autowelt.ch
VehiclesPurchaseServiceContact
The 288 GTO is here.Showroom Zürich · to be seen from FridayMake an appointment
App iconthree styles from the logo
Leather and chrome
Glass
Enamel
Style guide12 pages, PDF and web
  1. Logo in four versionscolored, white, sign, app symbol
  2. Colors with contrastchecked for light and dark
  3. Fonts and sizesTitle, text, numbers
  4. Bays for the studioShowroom, paint stage, evening
  5. TemplatesAdvertisement, post, story, brochure
Where it applies
App for the team
Customer app
Website and advertisements
Exposés and invoices
Generate style guideDownload as PDF
A logo is enoughThe system reads characters, colors and proportions from the logo file. The logo itself remains unchanged and is only set.
App icon in three stylesLeather and chrome, glass or enamel, each with its own logo. The line dials once, it applies to all devices.
The style guide comes with itLogo, colors with contrast check, fonts, studio stages and templates as PDF for agency and printing company.
Every dealer has their own appThe same system, branded three times: Genève, Lugano and Bern with its own sign, background and widget, on iPhone and Android

Genève · Didot · Bleu night, champagne and ivoryDidot as on a dial, the R in the seal with twelve indices. Quiet and dark, gold only in the sign.

iPhone · Lock screen
iPhone · Home screen
Pixel · Home screen
Pixel App

Lugano · Optima · Verde lago, brine and limestoneOptima, the antiqua without serifs from Florence. The sun half over the lake, its reflection in three lines.

iPhone · Lock screen
iPhone · Home screen
Pixel · Home screen
Pixel App

Bern · Superclarendon · Oxblood, brass and sandstoneSuperclarendon like on old garage signs. A linden leaf in the coat of arms, brass on oxblood.

iPhone · Lock screen
iPhone · Home screen
Pixel · Home screen
Pixel App
Own signMaison Rivière in enamel and gold, Lago Classics in glass and sea light, Garage Lindenhof in leather and chrome; Wordmark and symbol made of writing and geometry.
Own languageGenève speaks French, Lugano Italian, Bern German. Widget, notifications and app follow the house.
Both platformsOn the iPhone Liquid Glass and depth effect, on the Pixel Material 3 Expressive with the colors from the background. The same system underneath.
Four houses, four websitesThe home pages from the same system: logo, font, colors and image of the respective dealer
autowelt.ch
VehiclesPurchaseServiceContact
The 288 GTO is here.Showroom Zürich · to be seen from FridayMake an appointment
Autowelt SchweizZürich · SF Pro · Black, White and Rosso
maisonriviere.ch
CollectionAchatStudioContact
Collection d’automne.Automobiles de collection · GenèvePrendre rendez-vous
Maison RivièreGenève · Didot · Bleu night, champagne and ivory
lagoclassics.ch
VettureAcquistoOfficinaContatti
Autunno a Lugano.Classics · LuganoFissare un appuntamento
Lake ClassicsLugano · Optima · Verde lago, brine and limestone
garage-lindenhof.ch
VehiclesPurchaseServiceContact
Autumn in Bern.Garage · BernMake an appointment
Garage LindenhofBern · Superclarendon · Oxblood, brass and sandstone
Website without an agency projectHome page, vehicle pages and advertisements are created from the appearance and inventory. New cars appear after approval.
Pictures in house toneGenève in the evening by the lake, Lugano in the morning light, Bern under the arcades: each house with its own light and its own voice.
Font of the houseDidot in Genève, Optima in Lugano, Superclarendon in Bern. Where a house does not have its own font, SF Pro applies.
NextModules17 modules with their objects, each of the 282 functions as a small element